Wednesday, 22 October 2008

Pure genuis...


For those of you who know “Pappa Cod” you might put me down as an endangered species but I am trying to embrace all that is new hip and “with it” in terms of technology and the “new media”

I am pleased to say I have come across some good uses of what is now deemed to be the new way of communicating… "Facebook" is a modern phenomenon that has caught the imagination of a younger generation that shows no fear.

The “Hospitality” business has yet to embrace this fully but I am pleased to say I have seen some good uses of it though.

One place in particular stands out YPolyn a small rural restaurant in South Wales is using Facebook to build a database of customers who they can communicate with quickly in a very targeted way.

They are creating what is effectively an exclusive club as access to it can only be achieved by signing up to Facebook.

http://www.facebook.com/pages/Carmarthen-United-Kingdom/Y-Polyn/15605940141Polyn/15605940141

I'm amazed more serious use of this medium has not happened yet but I guess it will only be a matter of time as the industry wakes up to what possibilities lay out there for them.

On another note YPolyn seems to be well ahead of the game by registering the cleverly named http://www.creditcrunchlunch.co.uk/ domain name as long ago as May 2008...

Pure marketing genius but then again I would expect nothing less from the stable of Wright and Manson…

http://www.ypolynrestaurant.co.uk/

2 comments:

Unknown said...

It's nice to see that Pappa Cod is ahead of the game with IT and isn't a wet fish. For maximum 'frying tonite' with IT, check out www.indicater.com. Now you're talking serious IT here!

Pappa Cod said...

Why thank you roll mop.. much appreciated