Those of you who know “Pappa Cod” well will know I am a big fan of the establishment “Chez Fred” in Westbourne, Bournemouth.I have long said this is the epitome of what good fish and chips should be and it still continues to impress.
The owner Fred Capel once a chef himself has built up and enviable business that delivers consistently good well-sourced fresh fish and properly cooked chips but also I have to say really does understand the value of building a database of customers and the marketing it does with them.
The “little sprat” really loves this place especially their “sprat pack – kids menu” not only for the colouring competition and fishy related quiz questions etc but without fail each year for the past 3 years she has been sent a birthday card with an invite to claim a free meal… as long as she brings an adult with her. Simple but exceedingly effective to get us all back again…
Every table also has a customer comment card that is so well worded it makes filling it out a real pleasure. On top of that the fish and chips is really the outstanding feature. Even when they get it wrong (a nearby table on a recent visit complained their fish was undercooked) they dealt with it swiftly, professionally and in a sustainable way ensuring the customer felt truly valued.
It impressed me so much I left my glasses behind on the table and when I returned to collect them 30 minutes later I very nearly reordered my meal… but that would have just been greedy…
No comments:
Post a Comment